Privacy Policy

myVillage at Serangoon Garden is committed to respecting the privacy of visitors to its Web sites. The guidelines below explain some of the steps we have taken to protect the privacy of visitors to and its features.

Privacy and Personal Information

myVillage protects the identity of visitors to by limiting the collection of personal information. For certain promotions and to access certain features, we may request a voluntary submission of information such as name, e-mail address, contact number, address and age.

All personally identifying information collected through is used by myVillage and its staff to process and manage subscriptions, track site usage patterns and statistics, or to deliver services through the site; such information may also be used by the company for market research or for prize or information-request fulfillment unless otherwise indicated. Such information will not be posted or published by us, and, except as specified below in this privacy policy regarding anonymous aggregated data, or to provide services to you on behalf of, it will not be provided to third-party providers without consent.

If you choose to provide personally identifying information to us, you may receive the following types of e-mails from us:

  • E-mails related to subscription-maintenance activities.
  • Periodic e-mail newsletters highlighting new features or content at
  • Periodic special offers for additional myVillage products and services.
  • Periodic special offers from myVillage approved partners if you “opt-in” or give us your permission to send them.

When you provide personally identifying information to us, you can let us know that you do not wish to receive special myVillage or partner offers. Each offer will also have information available to allow you to “opt out” if you wish to receive no further offers.

Anonymous aggregated data may be provided to other companies we do business with for statistical or market research purposes. For example, we may report to advertisers that a certain percentage of our site’s users are adults between the ages of 25 and 35.

This site,, may use the services of an advertising agency for the serving and/or targeting of ads, promotions and other marketing messages. To do this, the agency may collect anonymous data through the use of cookies or by other means. may also use other third-party providers to facilitate the delivery of the services described above, and these third-party providers may be supplied with or have access to personally identifying information for the sole purpose of providing these services to you on behalf of myVillage.

myVillage may also disclose personally identifying information in special legal circumstances. For instance, such information may be used where it is necessary to protect our copyright or intellectual property rights, or if the law requires us to do so.


Any personally identifying information collected through this site is stored on limited-access servers. We will maintain safeguards to protect these servers and the personal information they store.


We may occasionally conduct online surveys. All surveys are voluntary and you may decline to participate.


We use cookie technology and software logs to monitor the use of and to gather non-personal information about visitors to the site. None of the information we gather in this way can be used to identify any individual who visits the site. These monitoring systems allow us to track general information about our visitors, such as the type of browsers (for example, Netscape or Internet Explorer), or the operating systems (for instance, Windows or Macintosh) they use. This information is used for statistical and market research purposes to tailor content to usage patterns and to provide services requested by our customers.


All of the content on is copyrighted by Chye Lee and Sons Pte Ltd, and it cannot be redistributed or used for commercial purposes.

Contact Us

If you have questions about myVillage or its products, visit our Contact Us page to find e-mail addresses and other contact information for the appropriate department.